Launched in India in November 2018, this line offers wide appeal to Indian consumers strapped for time and seeking convenience without compromising on nutrition and taste. “We have ensured our products sans preservatives, artificial colours and flavours. The cooking process and unique packaging technology (IQF) ensure nutrients and flavours are locked and frozen to be as good as fresh. This is a first-of-its-kind product in the Indian frozen food market, which gives us an advantage over players in the segment,” said Prasad. The current range includes Super Millet Khichdi, Coromandel Roast Chicken and Malabar Pepper Chicken.